Leekes grows its garden centres
Published: 21 April, 2009
WALES: Leekes has expanded its product offering within its Garden Centres. The move follows the success the business has generated with its Building Centre at its Llantrisant site.
Sales within the company's home improvements sector were up by 23% since its re-launch in June 2008.
Leekes wants to emulate this success within the garden centres of each of its sites by offering customers an extended range of garden and landscaping products.
Lee Tiffin, the company's home improvements business manager, explained: "We have always offered a large range of quality garden furniture, barbecues and accessories and we will continue to do so. To evolve into a garden and landscaping centre, we need to respond to customer demands for products that add value to their homes and gardens, or give families more space."
Garden buildings such as sheds, gazebos, home offices and summer houses are available, along with a range of walling, paving and driveway products.
"We began to increase our range of garden power tools last spring and have been rewarded with a 240% year-on-year sales growth," said Mr Tiffin.
Leekes is also catering for a special interest sector of the market through the introduction of two new concessions; Maidenhead Aquatics which specialises in aquariums, ponds and aquatic livestock, and Dragon Reptiles, offering an assortment of exotic animals including reptiles, amphibians and spiders.
Gardening gifts have arrived on the shelves with a selection of traditional foods including preserves, chutneys, confectionary and biscuits.
The fastest-selling new product line, said Mr Tiffin is from Laura Ashley. The well-known brand has branched into the gardening market by introducing a collection of Wellington boots, umbrellas, gardening gloves, kneeler cushions and co-ordinating accessories.
Leekes is a member of the Cemco Merchant Network, a building, plumbing and heating products buying group established in 1993, offering independent merchant members the platform in which to grow sales and improve profitability. Cemco members' collective purchasing is said to be in excess of £400m.