Laybond Aquamac rebranded to Cementone

Published:  17 January, 2011

STAFFORD: Bostik has taken the Laybond Aquamac range under its Cementone umbrella.  The rebranded and updated packaging is being rolled out with immediate effect.

All products in the range, which include waterproofers, mastic and felt adhesive, have undergone a packaging redesign with a new, simplified and fresher look.  The original product names have been retained and are reinforced with a new descriptive name, while the instructions and application information on the back of the packs have also been reviewed and updated.

Danielle Millward, Cementone product manager, explains:  “Cementone is such a strong brand within the builder’s merchant sector and one that we are continuously improving and investing in so we were keen to bring the popular Laybond range into the portfolio. It’s a case of new name, new look and a new focus for what has always been a very successful range.”

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