Hewden goes Christmas crazy to help the homeless
Published: 07 December, 2010
LONDON: With Christmas fast approaching, Hewden, the UK’s specialist hire equipment firm has teamed up with homeless charity CRASH to bring some Christmas spirit to construction sites and raise money and awareness for homeless people throughout the UK.
The campaign, which was officially launched today – with the help of Santa and a custom built ‘Dumper Sleigh’ – marks the beginning of a series of Christmas initiatives such as; staff fundraising over the 12 days of Christmas, a Christmas Dinner Day for homeless people, and a charitable hire agreement called Home for a Home.
Through the Home for a Home programme, Hewden is encouraging its customers to keep construction kit on-site over the Christmas period. In return, the hire firm has pledged to offset the avoided transportation costs and make a fixed donation per hire agreement to CRASH.
Jeff Schofield, sales and marketing director at Hewden said: “At this time of year there is an increase in transport activity as equipment is often off hired only to be redelivered after the Christmas break. By encouraging our customers to keep kit safe and secure on-site, we can instead donate to a worthy cause, and also reduce the impact on the environment”
At the end of the fundraising campaign, the ‘Dumper Sleigh’ will head south to give the proceeds from all initiatives to the CRASH Charity.
In addition to the fundraising initiatives, Hewden has also launched an Online Grotto which provides construction firms with a one-stop-shop for almost everything Christmas related. The site provides access to a free e-Christmas Card service, links to Christmas best buys such as trees and trimmings, and even a live Christmas Radio player to get workers into the Christmas spirit.
Francesca Roberts, chief executive, CRASH said: “Christmas is a magical time of year, a time for giving and that’s exactly what these initiatives are designed to do. As a charity, we have already done a huge amount to support the 260 000 people in the UK living on the streets, in hostels or temporary accommodation. Hopefully with the help of organisations such as Hewden we can do even more next year.”