LBS raises the standard
Published: 06 December, 2010
WALES: Double award-winning independent Builders' Merchant, LBS has wasted no time in promoting it achievements.
Living up to the Marketing Achievement award that the company recently won at the Builders' Merchants Awards for Excellence Awards, LBS has already broadcast the news with newspapers South Wales Evening Post and Business in Wales both reporting on the news.
LBS managing director Mark Davies said: “It gives our whole business tremendous pride to be named as the Best Independent Builders’ Merchant in the UK with the Best Marketing Initiative. While we are meeting our strategic targets for sustainable growth, which is linked to excellent levels of customer service, to have this work recognised by our industry peers is very special. We are extremely grateful to all our customers, large and small, trade and public, for giving us their valuable custom as without them we wouldn’t have a business.”
He continued: “Within LBS our greatest asset is the expertise, experience and enthusiasm of all of our staff – well done to everyone here for their dedication and professionalism. It is now up to the whole LBS team to ensure that we live up to this standard as these awards provide us with once in a lifetime opportunities: we are the only builders’ merchant in Wales to have won these awards! As LBS looks forward to celebrating 80 years of trading next year we will be highlighting these awards in all our marketing campaigns, as we continue to focus on the needs of existing and prospective customers.
Lisa Arcangeli, managing editor of Builders' Merchants News said: "LBS’s well thought-out campaign really targeted its retail market and impressed the judges this year," "Together with its Tactics home improvement card, the campaign promoted the merchant as an alternative to the DIY sheds. LBS also secured the Best Independent Merchant 6+ branches Award with its imaginative multi-channel campaigns to ensure its customers made best use of its services and products."