Matthew Allen, Jamie Johnson, Jennifer King and Martin Smith will support the product growth strategy with plans to increase the portfolio from 11 500 to 20 000 lines within five years.
Collectively the team will be responsible for monitoring market needs and customer requirements, taking into account future technology and industry developments as well as monitoring the changing requirements of building legislation.
Wayne Lysaght-Mason, IronmongeryDirect's managing director, comments; "The new management team will oversee all product range enhancements working in partnership with suppliers. We are committed to providing outstanding customer service and the new team will continuously refer to customer feedback when
updating and reviewing our product range; this is essential to delivering a service that meets our customers exact needs."
The company started as a family-run ironmongery shop in Leigh-on-Sea, Essex 40 years ago, and the personal service ethos is still at the heart of the business. Staff at IronmongeryDirect are trained to Guild of Architectural Ironmongery (GAI) industry standards.
The GAI equips employees with the understanding to keep customers informed and updated when it comes to industry standards, regulations and legislation, advising customers on the right products for their project needs. IronmongeryDirect ensures that trade customers are 'Fit for Tomorrow'.