Increased profits? You can Avit
Published: 02 December, 2010
PWLLHELI: Following the range extension and revamp of its DIY brand, Avit, Carl Kammerling International is demonstrating its continued support of its stockists with the introduction of a range of flexible and striking display solutions.
The bright display units capitalise on the contemporary new orange and grey Avit brand colours, designed specifically to maximise impact in-store, increase the rate of sell-through and bolster retailer’s bottom line.
In keeping with the fresh new look, convenient shelf-ready boxes, in vibrant orange, have been introduced to display the eye-catching new Avit range. Simply lift off the lid to reveal an impactful and fully stocked box. These attention-grabbing and adaptable units fit in with any merchandising plan and have been designed to create instant impulse sales opportunities.
And, in answer to customers’ needs, box quantities have been reviewed to provide more realistic quantities in line with sales volumes, with the added benefit of being able to buy in singles, if preferred.
Two convenient shelving units have also been launched to display the shelf-ready boxes. One is dedicated specifically to Avit’s new concise range of 14 Personal Protection Equipment (PPE) safety items, all tested to EN standards; whilst the second, featuring a supplementary shelf, has been designed specially to house a selection of the best selling hand tools and safety lines.
In addition, Carl Kammerling has introduced a 1m display system, which houses 49 of the 61 Avit tools available. This prominent, high quality 1metre slat wall display provides ultimate flexibility allowing the Avit range to be displayed en mass within the same unit.
Each 1m unit is supplied complete with a prominent branded fascia, plus a light box with integrated down-lighters that illuminate products, highlighting the range further. This outstanding display provides a stylish and modern addition to any store.
Now with a total of 61 products - three times bigger than the original offering – Avit’s extended and new-look collection provides a credible range with greater potential and more sales opportunities than ever before.
Designed to encourage trade up and increase sales for a minimal investment in space, Avit’s refocused image is set to sell itself and help retailers achieve incremental profit.