Paul Nieduszynski, BPT's managing director with Milwaukee commercial director, Dale McElveen.

Milwaukee selects BPT as sole UK wholesaler

Published:  23 November, 2010

NOTTINGHAMN: Milwaukee Power Tools haS appointed Birchwood Price Tools as its sole UK wholesaler.

The deal combines one of the fastest-growing power tool brand with an ambitious wholesaler.

It also puts Milwaukee products alongside the many other major global brands that BPT represents, including Makita, Bosch and DeWalt.

To seal the deal, BPT is launching a sales and marketing campaign to aid knowledge and awareness, create footfall and generate sales for merchants. The campaign includes:

* Cashback promotion: on power tools and accessories.

* Exclusive BPT deals on limited stock specials.

* Blitz tour: mammoth roadshow events with the Milwaukee Truck Team.

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