AKW MediCare appoints new CEO

Published:  03 November, 2010

DROITWICH SPA: AKW MediCare supplier of elderly and disabled shower and kitchen products, has appointed a new chief executive officer o help drive significant growth and expansion plans in the UK and internationally.

Paul Massey, aged 56, joins AKW MediCare with immediate effect, bringing a wealth of business management, specialist manufacturing and commercial experience to the main board.

Established in 1980, AKW MediCare designs and manufactures more than 5000 specialist solution products including easy access shower, kitchen and daily living aids which enable people to maintain their independence and stay in their own home.

AKW MediCare has an annual turnover of more than £40 million and employs in excess of 260 people in the UK and overseas. The business also has international operations in the USA, Europe and China, as well as a distribution centre and sales office in Belgium, which was opened in January 2009.

A qualified engineer who has worked within the specialist building products sector for more than 35 years, Paul Massey was previously managing director at Ideal Stelrad Group UK, a leading boiler and radiator manufacturer. After successfully delivering significant growth within the UK market, Mr Massey was appointed to Ideal Stelrad's executive board of directors in 2008 as Chief Commercial Officer for their European and Turkish businesses. Mr Massey is also the immediate past President of SBGI incorporating Utility Networks and the Heating Hotwater Industry Council (HHIC) where he was Chairman.

Speaking of his appointment, Paul Massey said: "AKW MediCare has built its market-leading position by offering high-quality products to customers, backing this up with excellent aftersales service and high-calibre employees. We have several new product and business innovations in the pipeline, all of which present exciting opportunities for growth. I am confident that we can deliver significant revenue and profit growth in the near future."

Tony Clarkson, AKW MediaCare's executive chairman added: "On behalf of everyone at AKW MediCare, I would like to officially welcome Paul to the business. I have watched Paul's career progression in a similar industry and feel confident that he is the ideal person to lead AKW into its next stage of development and ultimately, deliver on the ambitious growth objectives that have been identified."

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