Victoria Plumb's new logo

Published:  22 June, 2009

HULL: Online and mail order bathroom retailer Victoria Plumb has launched a new multimedia advertising campaign aligned with new product ranges and the company is launching its new corporate logo today (22 June).

The new Victoria Plumb logo incorporates a more contemporary style to reflect its growing presence in the online and offline bathroom market place. The company felt that the logo itself needed to compliment its consumer-friendly style of marketing, advertising, photography, and product design while confirming its commitment to providing great value for money and customer service.

The logo ideally represents the company’s style and profile and has been created with the help of feedback from their customers as well. The design has been developed to be memorable, and also to appeal to Victoria Plumb’s diverse customer base in terms of their location, age, gender and taste.

As well as the design change, the new logo also clearly separates the company name into two words. Consumer feedback and online statistics have shown that customers usually search for Victoria Plumb using two words, so the change should enhance the company’s identity and appearance.

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