Back on the air.

Evo-Stik launches talkSPORT campaign

Published:  29 October, 2010

LEICESTER: Evo-Stik is taking to the airwaves with a heavyweight national advertising campaign on talkSPORT Radio to support the launch of the first clear adhesive in the Sticks Like Sh*t range.

The adhesives and sealants manufacturer, sponsors of the Northern Premier League, has chosen to target talkSPORT’s 2.5 million listeners, 14% of which are in the building trade. The advertisements will run for four weeks from 1 November.

Jon Griffiths, marketing manager, explained: “This intensive and targeted radio campaign will not only provide us with the ideal platform from which to launch our new clear adhesive to tradesmen, it will also help build awareness of the Sticks Like Sh*t range as a whole.

"Previous campaigns on talkSPORT have proved a real success and we’re confident this campaign will be just as effective.  Ensuring the shelves are stocked, and making use of display ready cartons, will really help to maximise sales during the campaign period. Listen to our adverts on talkSPORT 1089/1053 AM, home of Mike Parry and Alan Brazil," Mr Griffiths urged.

Sign Up

For the Builders' Merchants News enewsletter.

In the spotlight


Builders Merchants Vacancies – UK Wide

At Arco, we are an industry specific recruitment consultancy, providing sales and managerial staff Nationwide to Merchants, Distributors and Manufacturers of Building Materials within the Construction Sales Sector. Priding ourselves on our unparalleled customer service and hard work, we offer a fresh, innovative and personal approach to recruitment specifically designed to meet our clients’ needs and candidates’ skills.

Guest Blog by Simon Damp

Is DIY a lost art?

As time goes by, the art of do-it-yourself when it comes to activities around the home and garden is fast becoming more and more of a lost art.