Steve Lee: user-centred approach.
Lee steps up at Deva
Published: 28 October, 2010
LEIGH: Deva, one of the UK’s leading shower and tapware companies, has announced the appointment of Steve Lee as company chief executive officer with effect from 1 November.
Deva is also changing its name from mid-December to Methven UK.
Commenting on his appointment, Mr Lee, who is well known to the UK bathroom industry after 19 years with Bristan and as president of the Bathroom Manufacturers' Association, said: “What has attracted me back to a hands-on CEO role are the exciting plans Methven has for its UK and global business.
"I am looking forward to cementing the credibility of the Methven Group and products in the UK and Europe. Methven demonstrates a thinking in bathroom design that I have not seen before and I am keen to be part of that transformation.
“The company’s user-centred approach, resulting in products including the award winning Satinjet, and others that have yet to reach the UK market, has captured my imagination.
"We already have a great offering with Deva and we will grow this respected brand in the UK and other Methven markets. I believe that together with my knowledge and experience of the UK bathroom industry and Methven’s design innovations, we can take the UK market to a new level.”
Established in New Zealand in 1886, Methven acquired Deva in 2007. Known as the leading supplier of superior quality showers and tapware in New Zealand and Australia, Methven has earned a deserved reputation across its international customer base for designing and manufacturing innovative, high quality, and superior performing water and energy efficient products.
The plan now, said Mr Lee, is to replicate that success in the UK and Europe. “We are investing in the company, making improvements and recruiting additional talent to help us achieve our ambitious goals. As a result, the UK can expect a re-energised business, the repositioning and further enhancement of the Deva brand and the launch of premium Methven shower and tapware ranges for the luxury market."
The name change from Deva to Methven is an expected progression in the company’s development, Mr Lee commented.