AXA turns ‘trash to treasure’

Published:  12 October, 2010

LONDON: AXA, one of the UK’s largest insurers, has today launched an iPhone application designed to allow businesses across the UK to trade in their commercial ‘waste’ and unwanted items.

The app, called ‘Free, Swap, Sell,’ enables small businesses to give away, swap or sell surplus products or services at the touch of a button.

Keith Hector, commercial distribution director at AXA Insurance said: “They say ‘one man’s trash is another man’s treasure’ and that’s definitely true in both the commercial and consumer market. Whether it’s excess electrical wire, unwanted office supplies or home furniture, the ‘Free, Swap, Sell’ app will enable users to search through unwanted listings by product and location to find that much-needed item.”

‘Free, Swap, Sell’ has been developed by AXA Insurance as part of its commitment to encourage environmentally responsible practices, allowing small businesses to benefit from each other’s surplus products and reduce overall commercial waste levels.

Getting rid of unwanted commercial goods has never been easier:

  1. On launching the app, users will find Free, Swap, Sell items available nearby on easy-to-view Map and List screens
  2. Users can show interest in items available and arrange for local pick up
  3. Post a Free, Swap, Sell advert in less than 30 seconds along with a picture of the item

Ambarish Mitra, head of innovation said: “The app uses an algorithm to group items in the local area, making it easy for the user. Buyers, Swappers and Sellers can use the push notification messaging system of the app to privately communicate with each other without using text or email and that will help them close an exchange in much shorter time than traditional online exchanges.”

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