B&Q rapped by Direct Marketing Association.

B&Q top among UK spammers

Published:  30 September, 2010

LONDON: B&Q is one of the 51 top 100 online brands in the UK not complying with the Direct Marketing Association's good practices for email guidelines, according to a report.

A host of top UK brand names are likely to 'spam' their customers according to the report, 'Spam Ratings' that analysed the email traffic for 100 of the biggest UK brand names during a six-month period.

Firms that made the list include PC World, JD Sports, Aldi, B&Q, Arcadia Group and Woolworths (the website).

Companies are hurting their own brands by sending unwanted, unsolicited emails that can confuse customers the report said.

The report found that on many web sites it is difficult to opt out of promotional emails and often the only way to stop them was to unsubscribe from all services.

Sign Up

For the Builders' Merchants News enewsletter.

In the spotlight

Recruitment

Builders Merchants Vacancies – UK Wide

We have vacancies all over the UK for those who work within the Building Supplies sector.

Guest Blog by Michael Barnett
A Bright future predicted for housing construction

One of the major talking points in the wake of the Brexit decision has been around the country’s current housing shortage with a YouGov poll from this year revealing that first time house buyers are now 38-years-old, on average.

Events Diary