B&Q rapped by Direct Marketing Association.
B&Q top among UK spammers
Published: 30 September, 2010
LONDON: B&Q is one of the 51 top 100 online brands in the UK not complying with the Direct Marketing Association's good practices for email guidelines, according to a report.
A host of top UK brand names are likely to 'spam' their customers according to the report, 'Spam Ratings' that analysed the email traffic for 100 of the biggest UK brand names during a six-month period.
Firms that made the list include PC World, JD Sports, Aldi, B&Q, Arcadia Group and Woolworths (the website).
Companies are hurting their own brands by sending unwanted, unsolicited emails that can confuse customers the report said.
The report found that on many web sites it is difficult to opt out of promotional emails and often the only way to stop them was to unsubscribe from all services.