Wayne Lysaght-Mason: recruiting 700 new customers a week.

IronmongeryDirect turnover up 30%

Published:  20 September, 2010

ESSEX: IronmongeryDirect, the UK's largest multi-channel supplier of ironmongery products to the trade, has announced an increase in turnover of 30% to £5.7m compared with £4.4m for the same period in 2009. Operating profits, for the privately-held company, are up 63% to £261K, compared with 2009.

Wayne Lysaght-Mason, the company's managing director, said: "We are on target for a 6th year of consecutive growth, with company plans on track for turnover of £50m in 2015. Our sustained growth is a direct result of our obsession for delivering service excellence."

Significant investment by the company in both processes and people has also supported this growth. A new content management system was implemented at the end of 2009, helping to synchronise sales channels and streamline the process of catalogue creation and web content.

"Despite the recession, which has seen a severe decline in overall construction activity, IronmongeryDirect has been recruiting 700 new customers a week," Mr Lysaght-Mason said.

The company stocks over 11 500 products for same-day dispatch, and customers can order through its catalogue, or by phone, fax, email or its website.

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