B&Q chief executive Ian Cheshire.
B&Q offers DIY classes
Published: 17 June, 2009
LONDON: Ian Cheshire, chief executive of B&Q's parent Kingfisher said the retailer is to offer DIY classes to customers increasingly doing the work themselves but who lack the skill.
The classes, available only in bigger stores, are planned for this autumn and build on a revival of interest in home improvement.
Despite the doubling of B&Q's profit over the three months to April and like-for-like sales growth of 3.2%, Cheshire is cautious about B&Q's performance and expects the year to remain tough in trading terms.
The classes are a response to B&Q's acknowledgement that its service to customers planning DIY projects is poor. As part of efforts to increase profits, the chain has trained more than 4500 staff in basic projects such as laying wooden floors and gardening.
But B&Q is primarily a retailer of home products. Cheshire said the store is the equivalent of fashion retailer New Look for the home, taking a catwalk look and turning it into affordable products.The retailer developed its format of room-style display areas with wallpaper, paint, lighting, and matching fabrics in its Castorama stores in France. It is rolling out this format in stores in the UK and China.