John Richards: knowledge means confidence.
Ibstock event promotes partnerships
Published: 17 August, 2010
WARWICKSHIRE: The IBMF, now in its 7th year, is organised by brick manufacturer Ibstock. The event brought independent builders' merchants from across the UK together to discuss industry issues and share concerns to change the future of the sector for the better.
John Richards, sales and marketing director of Ibstock, commented: "The economic climate is improving and as manufacturers, we must be ready to support our customers during the up-turn.
"Training is crucial for merchants. The more knowledge they have, the more confidence they have and in turn the more sales they make. We recognise the importance of this and are constantly investing time and resource into ensuring we have the best literature, an active website and dedicated training packages available across the country."
Mr Richards believes that email is the way forward for the independent builders' merchant. "Regular and relevant communications that are quick and to the point will ensure the merchant has all the information they need to profit from a partnership."