Range of marketing resources.
Trade marketing toolkit puts merchants in control
Published: 17 August, 2010
...as a showcase and order point for technical and product literature, promotional material, merchandising, advertising, exhibitions and point-of-sale items.
Ben White, the company's trade marketing manager, said: "Lafarge works very closely with merchants, from providing technical expertise to helping to promote their businesses in innovative marketing campaigns. The Trade Marketing Toolkit will make it easier for merchants to take advantage of our range of marketing services and information resources."
Branch managers of builders' merchants have been contacted with an introductory letter detailing usage instructions and unique logins.
To celebrate the launch, the first 125 customers to order through the marketing toolkit will receive two free GTEC thermo mugs and two pairs of protective gloves.
Elaine Coleman, product manager for building materials at Jackson Building Centres, said: "The website is the latest innovation in a long history of dedicated customer service from Lafarge. That company goes the extra mile to support merchants with marketing initiatives, technical know-how and excellent products."