Eurocell on the move

Published:  16 June, 2009

SHEFFIELD: Access to building plastic products in Sheffield has become easier since Eurocell moved to its new premises within the centre of Sheffield's building trade sector, which includes Wickes, MKM, Speedy Hire and Tile Centre - all within yards. 

Ample parking and access to over 3800 building plastics has already resulted in the branch picking up a large amount of passing trade as well as new account customers.

Moving from the previous site, on Penistone Road, to larger premises on Rutland Way provided the opportunity to incorporate a new trade counter layout that creates a much better shopping experience for customers. The new layout includes more products on display and direct access to essentials such as sealants, tools and adhesives, without having to request them from behind the counter.

Fraser Watt, Eurocell Building Plastics regional manager - Midlands, comments: "Location and access to our new Rutland Way site doesn't get much better and the fact that there is ample parking makes it even more convenient for customers. The new trade counter layout is already working well at other branches and so we are confident that it will be well received in Sheffield."

Moving to the new site continues Eurocell's presence on both sides of the city, with the branch on Newhall Industrial Estate continuing to provide easy access to customers heading into Sheffield from the South East along the M1, while the new Rutland Way branch provides easy access to customers from North West of the city.

The branch on Rutland Way will be stocking Eurocell's full range of over 3800 building plastic products. Essentials for busy contractors and installers including roofline, window finishing trims and conservatory roofs, as well as a range of tools and accessories.

Eurocell branches are well known with customers for offering quality, value and service. This is possible because the company manufactures many of the products offered in the branches, which ensures consistent product quality, shorter lead times and exceptional value.

The Sheffield store has a large and growing trade account base as well as a high number of DIY'ers looking for an extensive product range and exceptional value.

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