Rice builds e-commerce site brick by brick

Published:  20 July, 2010

BIRMINGHAM: Builders Merchants EH Smith has launched a new e-commerce website to help with demand for its comprehensive range of building supplies and trade products.

The site has been created by Rice Media after it successfully won a competitive nine way pitch against other national agencies.

Over the past year Rice Media has produced four satellite sites for the company including BrickSmith, a free online brick selection service for self builders and design professionals. The final phase of the project included the introduction of the e-commerce site www.ehsmith.co.uk.

The site also has an account area which allows users to login and view their past purchasing history.

Martin Colvin at EH Smith said: “We needed a way of attracting both the public wanting to buy one off items for DIY at home as well as trade buyers placing larger orders. The clear navigation around the site allows greater accessibility for our varied audience which ensures that whatever building supplies you need, you’ll be sure to find them quickly and easily.”

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