Best Builders’ Merchant hard landscaping display
Published: 22 June, 2009
2007 J MEDLER Norwich
2006 PARKER BUILDING SUPPLIES Uckfield, East Sussex
The 320sqm simulated garden is, arguably, the biggest display in the Norfolk area. The main reason behind its design and construction was to be able to give customers an overall view of the products.
Customers can see the products laid out, not only in a few square meters, but as a bigger, normal sized patio area.
When a variety of paving is displayed together with other products it helps to give customers a better idea of how to incorporate the products together.
The theme of the display is 'local’, and to add a ‘wow factor’ to the design, local award-winning garden designer, Ann-Marie Bowls, was brought in to do the planting.
The design has been split into various areas, such as Mediterranean, Contemporary and Classic style gardens. This makes it easy to show the products in their right environment.
Medler was conscious about being environmentally friendly and has incorporated the site’s existing trees in the area into the design.
Hard landscaping at J Medler.
It is also introducing a working sustainable drainage system into the display.
Uckfield, East Sussex
The need for sustainability and preservation of water supplies (particularly in the company's geographic operating area) has seen the installation of a working sustainable drainage system for recycling and harvesting.
The cut-away display has been installed slightly above ground in order to demonstrate its capabilities and benefits to customers. The company marketed the product by targeting its ‘landscaper’ customer base with initial mailshots during March and by setting up two demonstration/training days in April and May.
The product was also launched and demonstrated to the public at the four-day Kent and Tonbridge Garden Show during April.
Other areas within the centre have also been revamped with fresh and updated products for the new season. Additionally, the sales centre has been moved into a conservatory-based environment to add a comfort factor for customers. The centre is now, therefore, totally free from normal branch traffic and transactions.
To support the work of the sales staff, product pricelists have been produced in-house, replicating the style and feel of the manufacturers’ own catalogues, to provide a totally professional and harmonious image.
Sales staff can now also advise customers on quantity requirements as well as laying patterns.
Sales at the centre have doubled, across all product groups, when compared on a month-by-month basis.