B&Q award for employee engagement
Published: 23 June, 2010
LONDON: B&Q won two awards for its campaign 'Transforming B&Q' that aims to increase profit and the company's share price.
The retailer won best single campaign and best strategy at the Institute of Internal Communication awards last week.
The campaign, created by B&Q's Internal Communication team aimed to improve employee engagement and drive better business performance.
For its entry, B&Q demonstrated how it looked to its employees in order to re-define its purpose and values, and introduced a new set of customer promises, a process that began in 2009. The programme has a target for B&Q of £300m profit and a share price of 300p by 2012.
B&Q launch its new ranges on 28 July under a reduce, reuse, recycle theme.