Dickies is on the move
Published:  03 June, 2010

UK: Dealers and distributors of Dickies workwear are to have added sales support in the shape of a fully equipped mobile showroom which will be helping them to effectively present the brand at its premises or at promotional events.

The unit is based on a new, converted Renault Master LoLoader van which features a 4500m body interior with custom-built fitted cupboards and storage compartments, hanging-rails, adjustable shelving and ceiling-integrated halogen downlights.

It will carry a comprehensive range of Best products that are not always held by stockists, in order to expand the choice available to customers during a sales promotion.

The Dickies mobile showroom operates a system which uses the dealer’s own credit card facilities and while managed by a full time representative, additional dealer staff will be invited to assist with sales.

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