Graham announces 'Parts 4 Plumbers' launch

Published:  03 June, 2010

COVENTRY: Graham, the plumbers' merchant, is rolling out 'Parts 4 Plumbers' to enable customers to have access to over 75 000 plumbing and heating spare parts from July.

Parts 4 Plumbers draws on the market experience of Graham and its sister brand Curzon to provide a local, tailored stocking profile.

To achieve this, Graham invested in months of customer and boiler manufacturer marketing research and analysis to ascertain the specific demand for products for every branch.

As well as ensuring each Graham branch has the right stock, a heating parts 'guru' has been nominated and will be trained on 'PartsArena', so they are able to help identify parts quickly.

"In any given week our customers could be installing a boiler, replacing a tap, servicing a boiler or heating appliance. We wanted to make life easier for them and develop a service that means one trip to the Graham branch can provide everything they need," said Debbie-Sue Price, the company's marketing manager.

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