BSS T'rade aims for compatibility
Published: 19 May, 2010
LEICESTER: BSS Drainage has launched a new range of cost-effective soil and waste fittings fully compatible with leading brands already in the marketplace that are available nationally only through its outlets. Terrain T'rade, developed by Polypipe Terrain and offered exclusively through BSS Drainage, is manufactured in accordance with the BS EN 1329 and BS EN 5255 quality standards.
The soil product is a push-fit system available in battleship grey colour in both 4 and 6 inch sizes. The waste product is solvent-weld available in muPVC ice white colour and available in 11/4, 11/2 and 2 inch sizes.
Terrain T'rade is aimed at the repair market, local authority works, public buildings of all types, including schools and medical centres and also residential apartment and multi-occupancy units.
The new product, which will be available from both BSS Drainage branches, and BSS Industrial branches from May 2010, is supported by a high profile marketing campaign, including customer incentives for a £250 opening order, merchant dump-bins, branch incentives, sample kits and customer literature.
Tom Wilson, business development director for BSS Drainage, commented: "This is an aggressive move by BSS Drainage within the soil and waste sector, with a product that is comparable and compatible with leading brands already in the market and, most importantly, has a very competitive pricing strategy.
"Terrain T'rade is a more robust version of many similar products already in the marketplace which will be familiar to most plumbers, plumbing contractors, contractors and builders. This new product complements our existing soil and waste ranges and our strategy to grow our drainage business."