Sadolin takes to the airwaves

Published:  30 April, 2010

DARWEN: Listeners to talkSPORT, the UK’s largest national commercial radio station, are tuning into a fresh new advertising campaign on the airwaves, extolling the virtues of Sadolin woodcare.

For the first time in many years, Sadolin is complementing its traditional trade press advertising with a high profile radio campaign aimed squarely at the adult male population. The ‘Ode to Sadolin’ commercials have been developed to reach out to professional decorators and keen DIY-ers alike using poetic testimonials and subtle humour to raise awareness of the Sadolin woodcare brand and key product applications.

Sadolin Extra is being positioned as an ideal protective coating for doors and windows and Sadolin Classic is being promoted as a reliable solution for decking and other garden timber.

The campaign runs on talkSPORT from April 30 until June 10 and can be heard by listeners via the AM frequency, and digitally by DAB, TV and online.

Sadolin marketing manager Julie Olsson says: “We’re very excited to be promoting our premium woodcare brand on commercial radio this summer and we firmly believe that talkSPORT offers us a unique opportunity to simultaneously target our core target audiences with the same message, which is ‘Experts who love wood, love Sadolin’.”

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