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‘Strategic sales’ event is sell-out success for NMBS

Published:  16 April, 2010

DAVENTRY: NMBS’ Strategic Sales Conference was a sell-out success. Aimed at getting those attending the Society’s annual Trade Show ready to do better business, the event at the Barcelo Hotel presented a line-up of motivational speakers whose aim was to inspire out-of-the-box thinking for merchants and suppliers alike. Over 180 supplier members and merchants were present.

Said Chris Hayward, managing director of the NMBS: “Even for those who have had an exceptional show before, there’s something to learn and everyone will be able to pick up tips from the speakers on the day. It’s really about suppliers conditioning themselves to accept change as the new norm.”

Among the day’s speakers were: Alistair Dryburgh of Akenhurst Consultants; James Rostance, marketing systems specialist and co-author of the Insider’s Guide To Exhibition Success; Kevin McGirl, the co-founder of sales-I, the go-to-market and business development company; Steve Rowe, director of Korus Sales and ‘alternative business guru’, Geoff Burch.

Delegates said the ideas presented could be adapted for their salesforces. Most agreed that anything that helped to expedite business in market was welcome.

Merchants who did not attend the event can see the presentations online by tuning into the NMBS TV Channel. Visit the website and click on the little TV set.

The NMBS Trade Show is on 12 May at the Telford International Conference Centre.

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