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DIY surge expected for Easter

Published:  01 April, 2010

LONDON: DIY retailers are promoting for the Easter weekend with extensive press coverage in local newspapers. B&Q gained extensive pres coverage releasing the findings of its poll of how the British plan to spend the holiday.

Research company 72-Point surveyed 3000 people online for B&Q during March. Questioned on the top activities over the long weekend, 36% said they planned to relax and 34% would visit family, followed by 33% working in the garden and 24% starting a DIY job. Another 24% would take a day trip to the beach or park.

B&Q also reports changing trends in gardening products sales with 79% of all seeds sold at B&Q so far this year are for vegetables, the highest ratio it has recorded. By the end of 2009, 70% of all seeds were vegetable, while a decade ago 70% were for ornamental flowers.

A B&Q spokesman said: "The 'Grow Your Own' trend we identified last year is continuing to develop and it seems that after a year of giving growing a go, people have got more confident and are now real GYO enthusiasts."

According to the survey, the most popular jobs for women this Easter are cleaning at 72%, tidying at 70%, painting at 41%, removing wallpaper at 38% and designing at 38%.

Men say they will fit shelves (65%), build furniture (55%), change light bulbs (52%), check electrics (50%) and sand (50%).

A separate poll for Homebase found the project most likely to cause problems was painting and decorating, followed by flooring, hammering nails, drilling and plumbing.

Men were most likely to find themselves in trouble hammering nails, while one in 10 women have had a disaster doing the painting and decorating.

Simon Yeomans, a Homebase spokesman said: "Easter weekend is always one of the busiest of the year for DIY with plenty of time to tackle important projects around the home. People are more likely to try something ambitious and our advice is to make sure you prepare well."

Just 10% of respondents relied on experts for an entire job while 80% said they enjoyed carrying out DIY on their home.

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