A pocket-full of information.
Timber Trade Guide is a hit with merchants
Published: 22 March, 2010
UK: Proving a hit with trade professionals and merchants alike, Finnforest's recently updated Timber Trade Guide will be distributed to merchant branches nationwide.
The pocket-sized booklet, for the general builder and carpenter, is designed to support the sale of timber products by giving the tradesman a wide range of information.
It lists over 1000 everyday timber building products and includes a calculation tool that can also be used by the merchant to help the trade customer determine the correct lengths and volumes of for example decking and cladding needed for different jobs.
Products are sectionalised and list a complete range of timber products with full specification details.
Depending on what the timber is being used for, the Guide also contains information relating to the material's certification, grade and finish. This information is useful for ensuring the right quality and grade of timber is selected for the right application.
"Providing merchants with this information will enable trade counter staff to confidently provide help with product selection and also ensure the customer is armed with the right knowledge too," said Marcus Sanders, Finnforest't UK marketing manager. "The booklet also aids the cross-sell and promotes other relevant products, too.
"Counter-top dispensers enable the merchant to display the Guides to trade customers in an orderly and effective way."