Gardening outstrips DIY sales
Published: 16 March, 2010
LONDON: Sales of garden products now outstrip DIY products according to market research company, Verdict.
Expenditure on gardening products rose 10% to £4bn in 2009, outstripping overall growth in the DIY and gardening sector. Verdict reports that gardening sales driving growth in the market with expenditure on DIY product declining by 3.1% to £8.7bn last year.
Joseph Robinson, a retail analyst at Verdict said several trends benefit the gardening sector: an ageing population, rising environmental concerns, and attempts by DIY superstores to mitigate the weak demand for DIY categories with a heavier focus on gardening.
Verdict said that weak demand in core DIY categories has seen the DIY sheds B&Q, Focus, Homebase and Wickes position themselves to take advantage of the surge in demand for gardening products. At the start of the year B&Q announced that it had teamed up with celebrity gardener Alan Titchmarsh to help offer its customers more advice and a better service for customers interested in its gardening range.
Mr Robinson said: "DIY superstores have sought to lessen their exposure to weak DIY categories. While the British consumer may have somewhat fallen out of love with Lawrence Llewelyn-Bowen's Changing Rooms-inspired home makeovers, the spirit of Alan Titchmarsh's Ground Force still lives on, and the DIY Superstores have sought to capitalise on this."