Wayne Lysaght-Mason: reliable service.

IronmongeryDirect customers are up 44%

Published:  18 February, 2010

HOCKLEY: IronmongeryDirect has announced unaudited financial results for its 2009 trading year. The company posted record sales of £10m.

During a year in which the UK building trade suffered a significant downturn, each of these figures represents exceptional growth. Compared to 2008, sales increased by 36% and profit was ahead by 61%.

The rapid increase in IronmongeryDirect’s market share has been attributed to a growing recognition of its extremely reliable service to the trade. During 2009, over 25 000 tradesmen took advantage of that service for the first time.

“It has been an excellent year. At a time when many of our competitors were reducing their stock levels and cutting costs, we have concentrated all our efforts on providing more and more relevant products, with certainty of availability, first rate service and reliable next-day delivery. I’m delighted that these financial results confirm our strategy is the right one,” said Wayne Lysaght-Mason, IronmongeryDirect’s managing director.

The company results included a growth of 87% in online sales through its website, www.IronmongeryDirect.com, which has benefited from substantial investment during the year.

“Tradesmen are moving their business online at an increasing pace,” said Mr Lysaght-Mason. “We are confident that this trend will continue, and are well placed to benefit from it. We will be committing considerable resources to further development of our website during 2010.”

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