The survey, by Ratedpeople.com, a matching service for home improvers and tradesmen, showed that two thirds of home owners in Britain believe home improvements offer a more reliable method of adding value to a property than leaving the value open to market forces alone.
Similarly, optimism amongst home owners was further highlighted, particularly by home improvers: whilst 61% of home owners indicated that they intended to undertake some type of home improvement in the coming two years, 85% of respondents indicated a belief that those investing in their property will see higher returns than those who do not.
Ratedpeople.com's research comparing January 2010 versus the same period a year ago suggests that home improvers are undertaking larger home improvement projects with the figures for Loft Conversion Projects up 16% and Windows & Conservatory Projects up 32%. There is also increasing demand for some smaller projects like Flooring Specialists (+9%) and carpenters (+10%).
Andrew Skipwith, chief executive of Ratedpeople.com, said: "Despite the clear downturn in the property market, we have seen a steady but marked increase in the number of home owners requesting professional assistance from tradesmen with home improvement projects. Some trades, such as Window & Conservatory Specialists have seen as much as a 32% increase in demand."