Getting the OSB message across.
JOSB Done back on the campaign trail
Published: 09 February, 2010
UK: The JOSB Done industry-wide campaign is entering its fifth year, championing the uses and benefits of oriented strand board.
The campaign, supported by leading manufacturers Norbord and SmartPly, resin supplier Huntsman and the Wood Panel Industry Federation, has employed various tactics since its beginning in 2006 to help make builders, merchants and specifiers see the potential of OSB to match or supersede on-the-job performance of plywood.
From videos showing various builder-related items being dropped onto OSB panels to demonstrate its qualities to high-impact visibility at Interbuild, a varied number of case studies and commentaries on industry reports, JOSB Done has worked to show why OSB should be the panel of choice.
Said Alistain Kerr, the campaign's spokesperson and director-general of WPIF: "Knowing where your panels come from, and that they are locally sourced, and having confidence that they are from home-grown, sustainable sources here in the UK and Ireland are key factors in the decision making process.
"Within the current climate, we know that cost of materials also comes into play and OSB can tick the box of affordability, too."
The 2010 campaign will continue to seek out interesting and varied uses of OSB on the job, with an 'Ultimate Guide to OSB' in development and other activities. For further information, visit the website.