Leyland's Lovelies go racing.
Leyland hits top gear at charity event
Published: 27 January, 2010
WEST YORKSHIRE: Trade paint brand Leyland is living in the fast lane after it loaned not one, but 12 pairs of helping hands to a high-octane charity event at Autosport International – one of the biggest shows of the motor sport calendar.
Organised by former Formula One driver David Brabham's Racing4Charity organisation, the Celebrity Karting Challenge took place in the Live Action Arena at Birmingham's NEC. When the organisers needed to add a splash of colour to the grid, they turned to the paint firm to send its 12 Leyland Lovelies to act as grid girls for the event.
Each 'Lovely' represented a colour from the Leyland colour card, including ‘Velvetine Treat’, ‘Egyptian Sun’ and ‘Lollipop’.
The race helped to raise over £59 000 for Malaria No More UK, a charity which aims to ensure that by the end of 2010, all those at risk of malaria in Africa have access to a mosquito net.
The race featured a number of household names from Formula One, the British Touring Car Championship (BTCC) and World Rally Championship who all competed alongside members of the public.
"Leyland's affiliation with motor sport hit top gear in 2009 with its sponsorship of BTCC team Motorbase Performance and its nationwide Karting Championship, which encouraged professional tradespeople across the country to enjoy a taste of life in the fast lane," said Leyland brand manager, Nicki Hickman.