The Boiler Scrappage Scheme, was launched this month, offers those who qualify as much as £400 towards a new high efficiency boiler.
Intelli Heat managing director Salvatore Cirasuolo believes that direct acting heating products are the future of electric heating.
"A similar scrappage scheme for antiquated storage heaters would produce significant and quick savings and help homeowners, private landlords and social housing organisations upgrade their systems and provide more energy efficient and cost effective heating solutions without spending vast amounts of money,"he said.
Intelli Heat, working with its sister company IntellyGreen, can offer full energy management solutions with the potential to monitor and reduce fuel bills by a further 25% and manage devices remotely through the internet or a PC. Its ZoneRay, can be retrofitted to existing electric heating systems to reduce running costs by up to a quarter.
"If you can monitor energy consumption you can reduce it," said Mr Cirasuolo. "Our customers cherry-pick which of our radiators and energy management solutions best suit their requirements.
"All our customers have one thing in common – they want a modern electric heating system that costs less to run," added Mr Cirasuolo.