Capturing consumers and installers.
Total solutions site from Heatrae
Published: 22 January, 2010
NORWICH: Heatrae Sadia has revitalised its online presence with the launch of a website that allows installers, engineers and specifiers to quickly and simply identify the information they need on the company's product range and services.
The site, as well as boasting a user-friendly interface and a polished design, also has an information and training section. This provides guidance on energy-efficiency, current legislation and details of the company's training facilities for installers, heating engineers and maintenance engineers. In addition, customers have access to detailed information on after-sales support as well as up-to-date Heatrae Sadia news.
Jon Cockburn, head of marketing at Heatrae Sadia, commented: "In today's competitive market, it's vital to stay ahead of the game. Having an innovative and high quality range of products is all very well, but they must also be showcased in the right light. To support our customers, we have made it very easy for them to scan and access the key information from our diverse offering."
To further support the installer's business and help drive sales, the water heating specialist has coincided the launch with the unveiling of its new Megaflo consumer site.
This provides consumers with a dedicated hub where they can read about the benefits of the products and download the company's latest consumer brochure. This way, it will be a familiar product to them and as well as requesting Megaflo directly from the installer, they will feel more assured when it is recommended to them as a product of choice.