Keith Griffiths.

Talking up the industry

Published:  05 January, 2010

LEEDS: Frequently seen as a national economic barometer, the built environment industry – construction and property – plays a pivotal role in Britain’s economy.

The sector was among the first to signal the 2008 economic downturn and now – at the start of a new decade – it is offering a positive outlook with the launch of the ‘Talking Up The Industry’ Charter.

Launched by built environment marketer Keith Griffiths of Built Environment Marketing, Talking Up The Industry invites professionals from across the built environment disciplines to commit to voicing a positively charged view of their industry’s performance.

Mr Griffiths says: "Talking Up The Industry started life at the Drivers Jonas Crane Survey in Leeds a couple of weeks ago, where we were asking how – as industry professionals – we might counter negative media portrayals of our sector’s performance. We realised that the initiative had to come from us.

"There was a consensus that our industry had spent the last couple of years being talked down: that negative media coverage had actually contributed to the sector’s downturn. But we can’t just blame the media: we were also our own worst enemies and it is now time for a change.

“Talking Up The Industry invites built environment business leaders to commit to a positive view of the sector, to sign the charter and take a new year’s resolution to speak positively about our sector. This can be a great sector to be working in at the moment, so let’s say so loudly and frequently."

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