This year's Out of the Closet at the Flower Cellar in London
TP sponsors Out of the Closet
Published: 14 December, 2009
LONDON: Travis Perkins has sponsored 'Out of the Closet', the annual wardrobe clear-out by Sir Elton John and David Furnish, which takes place this week.
TP supplied the majority of the materials needed to complete the shop fit of the Flower Cellar in London's Covent Garden, turning the blank space into a chic retail outlet for just one week.
From outfits worn by Sir Elton on stage to David's favourite Dior shirts, fans will be able to hand pick from the finest collection of clothes and accessories, including sunglasses, luggage and belts.
Ranging from £10 to £2000, and with all proceeds going to the Elton John AIDS Foundation, the stock will feature labels such as Versace, Dior, Prada, McQueen, D&G and Jean Paul Gaultier. The shop will stay open for a week and will be restocked daily.
All the proceeds will go to the Elton John AIDS Foundation which helps people living with or at risk from HIV/Aids in the UK and 14 other countries.
Linda Doughty, trade marketing director of Travis Perkins, said: "We were approached by the Elton John AIDS Foundation to supply materials for the shop fit for Out of the Closet.
"For Travis Perkins to be associated with such a strong, instantly recognisable charity, not to mention rock royalty, is an amazing opportunity as a builders' merchant. We are thrilled we could help out by supplying items from our nearest branch in St Pancras."
'Out the Closet 2009' will be the fifth pop-up shop the Elton John AIDS Foundation has held.The last 'Out The Closet', on London's Regents Street in 2002, sold approximately 15 000 items and raised £400 000 for the foundation.