Internet plumbing product market grows
Published: 08 December, 2009
UK: The internet plumbing market grew 12% last year to reach £103m at manufacturers' selling prices according to a report by AMA Research.
Internet Plumbing and Heating Market, UK 2009-2013 estimates growth at 5% this year. In the short-term the internet plumbing market will continue to grow, albeit at a more constrained pace, it said.
The number of new internet start-ups in the plumbing market is likely to show an increase, as more companies realise the benefits of trading online.
The number of established plumbing suppliers that also offer an online presence will continue to grow, it said.
In the medium to longer-term, the internet plumbing market is expected to experience a return to strong growth, and by 2013, the market value is forecast to be £172m.
The report estimates that in 2008 around 45% of plumbing products sold on the internet through 'e-tailers' would be own-label products.
"The internet has removed barriers to entry previously enjoyed by traditional store-based retailers and other suppliers. This has allowed small and medium-size e-tailers to enter the plumbing market, creating a new competitive dynamic. It has also encouraged other suppliers such as store-based bathroom retailers and catalogue companies to enter the online e-retail sector," said the report.
The future performance of the internet plumbing market is likely to be driven by overall trends in online e-retail shopping and levels of consumer confidence and expenditure. New technology and new IT products will expand choice and availability.