James Hardy.

Strategic move for Kaldewei with new sales representative appointment

Published:  10 November, 2009

SURBITON: With effect from 1st December 2009, James Hardy will join the Kaldewei UK team as sales representative responsible for the South West of England and Wales.

This latest appointment by the steel enamel bath and shower tray producer is strategically significant as all retail trade accounts up to now in the region have been managed by sales agents. From his base in Poole, Dorset, Mr Hardy’s role will be to provide a dedicated sales focus for Kaldewei across the entire trade customer base including independent bathroom retailers, merchants and key distributors.

He comments on the new role, “I can’t wait to join the team and look forward to getting to know all the existing Kaldewei accounts. There is massive potential in the region so I also plan to grow the network by building new partnerships with dealers who will benefit from displaying and selling Kaldewei’s impressive range of 3.5mm steel enamel bathroom products.”




Martin Russell, Kaldewei UK managing director, comments, “On speaking to our customers they asked for improved service, this is the start of my commitment to deliver that service. I have worked with James before and he loves building relationship with customers, so I’m sure he will do well.”


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