Do-it-for-me takes over from DIY

Published:  27 October, 2009

MUMBAI, INDIA: UK sales through DIY outlets of paint and wood care, wall coverings, ceramic tiles, power tools and accessories, hand tools and decorating tools remained static last year, according to a report by Bharat Book Bureau.

Its Key Note report said that UK supermarkets and online retailers are making inroads into DIY superstores sales. Stores that focus on the trade side of the business, such as for example, Wickes and Travis Perkins, benefit from the do-it-for-me (DIFM) trend, said the report.

Key Note forecasts that overall the market will show only marginal growth between 2008 and 2010 with sales recover in 2011.

The report estimated the total retail value of the five sectors above in 2008 at £2.72bn. However, sales performances varied over the review period (2004 to 2008), with paints and wood care, ceramic tiles, and hand and decorating tools all growing in value and wall coverings showing signs of a recovery in 2007.

Key Note attributed the decline in the value of the power tools/accessories sector, which appeared to have halted in 2008, to price deflation caused by the increasing volume of goods sourced from the Far East.

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