Kellaway steps up the profits
Published:  22 October, 2009

BRISTOL: Bespoke staircases can be a big opportunity for merchants, but the work involved can be daunting. Nick Allen, senior sales representative for Kellaway Building Supplies has found a solution by working with staircase manufacturer, TwoTwenty.

When enquiries are received, both companies visit site together.

Mr Allen explained: “TwoTwenty quotes there and then, allowing the sale to be closed in one visit. When an order is confirmed there are no drawings to sign off. TwoTwenty takes responsibility for the staircase being right first time making it very easy for us. Before we started working together, we didn’t have a full range of staircase solutions. Now it’s an easy win for us.”

Ali Wright, managing director of TwoTwenty, believes that this approach is essential. “Bespoke stairs can often put merchants off.

"By working with them and dealing with all the measurements we simplify the process. Our team are able to refine the staircase design while on site to make the best use of the available space and ensure the staircase will fit properly. This is something our merchant’s customers often really appreciate.”

“We convert over 70% of site measures into orders with our customers,” Mr Wright said.

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