Customer incentive from Crown.

A cracking Christmas promotion

Published:  22 October, 2009

DARWEN: Crown Trade is getting into the festive spirit with a special Cracking Christmas Promotion, designed to increase footfall in store and boost over the counter sales of five of its most popular, high volume decorative coatings.

Stock up with 250 litres of Crown Trade Next Generation Gloss and Undercoat, Clean Extreme Scrubbable Matt, Matt Vinyl and Grip Extreme between now and the end of November or while promotional stocks last, to receive a Cracking Christmas Promotional kit.

Inside, there is merchandising material to raise awareness of the promotion, a freestanding product display unit and a range of specially themed gifts to give away to customers who buy 10 litres or more of the coatings featured.

Every customer who purchases two or more five litre packs of the five products in one transaction is to be given a Cracking Christmas scratchcard and, as every single scratchcard reveals a gift, no-one will leave the store empty handed. These gifts include Christmas puddings, selection boxes, advent calendars and branded Crown Trade mugs and waiter’s knives.

In addition to their ‘instant win’, customers can also try their luck in a special Cracking Christmas Prize Draw. By filling in their details on the scratchcard they could win one of twelve luxury Christmas hampers worth up to £250.

For further details of the promotion please contact the Crown Trade Customer Relations Team on 0845 389 9583 or by email:

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